Showcasing the Power of Cisco Partners to Deliver Real Outcomes

The needs of customers are evolving faster than ever — and Cisco is evolving with them.

As you know, we’re re-architecting the way we design solutions and deliver them to market — with a One Cisco approach across our portfolio and AI strategy — because yesterday’s approaches no longer support today’s reality.

Customers today expect faster innovation, seamless experiences, and greater impact from their technology investments.

That’s why we’re building the Cisco 360 Partner Program — designed to drive real customer outcomes, recognize diverse partner business models, and reward value creation through capability building, go-to-market strength, and deeper engagement.

Together with you — our partners — we’re creating something fundamentally new to meet the challenges and opportunities ahead.

Bringing Customers Along

You’ve told us loud and clear: We need to start bringing customers along now.

And we couldn’t agree more.

We’re excited to share that we’ve officially launched a customer awareness campaign to help customers understand the evolution underway — and how Cisco and our partners are better positioned than ever to help them achieve their business goals.

• Our new social media campaign is now live, driving customers to a new Cisco.com landing page. 
• This site helps customers learn more about the Cisco 360 Partner Program — without disrupting their current experience.
• It reinforces the power of our partner ecosystem to deliver outcomes, not just products, especially in the AI era.

What This Means for You

We know that customers’ expectations are changing. They need trusted guides who can help them modernize infrastructure, deploy AI solutions, secure their operations, and deliver measurable business outcomes. The Cisco 360 Partner Program — and this customer campaign — are designed to position you at the center of that opportunity.

• Recognized for value creation: Not just transactions, but the outcomes you help customers achieve.
• Rewarded for capability building and engagement: Focused on the skills and expertise customers are seeking.
• Aligned for growth: With a framework built for today’s needs and tomorrow’s possibilities.

We’re committed to supporting you every step of the way as we move toward the official launch on February 1, 2026 — giving you the tools to engage customers confidently and show the unique value you bring.

Thank You

Thank you for your continued partnership, innovation, and dedication to customer success.

Together, we’re leading a transformation that will drive mutual growth and deliver greater outcomes for customers around the world.

We’d love to hear what you think. Ask a Question, Comment Below, and Stay Connected with #CiscoPartners on social!

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