Sonos' next big product wants to take over your TV – and it might just be worth it

It’s been a rough few month for Sonos, but the company is hoping to bounce back with its newest product. For the first time ever, Sonos is getting into video.

A fairly standard streaming box

Over the next several months, Sonos is set to release a streaming media box. The company itself hasn’t revealed much, but a report from The Verge dropped some details.

Like similar products, Sonos’ new device (codenamed Pinewood) will combine content from streaming platforms like Disney+, Netflix, and Prime Video and include a universal search function, voice control, and a physical remote with shortcuts.

Also: Sonos’ latest audio products transformed the way I watch movies at home – here’s how

So far, it’s a fairly standard streaming box. Here’s where it starts to get a little different, though.

HDMI switch of sorts

Sonos’ box will also be an HDMI switch of sorts, as it has multiple HDMI inputs with passthrough so you can connect multiple devices to your TV. It will wirelessly transmit audio to Sonos soundbars, potentially letting you upgrade your home theater sound beyond the TV’s original capabilities.

You’ll even be able to make your own dedicated left and right audio channels for a makeshift surround sound system with other Sonos speakers instead of relying on a soundbar (but it’s not clear exactly which speakers will be compatible).

As far as the interface, The Verge called it “beautiful,” according to a source. There wasn’t a mention of whether or not it contained ads, but it was reportedly developed by an advertising firm.  

Let’s talk about cost

A big potential downside will be the price. 

The Verge says Sonos’ streaming box will cost between $200 and $400. For comparison, Apple TV 4K costs $129 and the Roku Ultra is $79. One of the most premium options at the moment, the Nvidia Shield TV Pro, costs $200. This means the new Sonos device will have a price tag well above other options and potentially double its closest competition.

Also: Sonos is failing and millions of devices could become e-waste – why open-source audio is our only hope

If this new device can bring enough features to warrant its extra-premium price, there’s a good chance it can find a customer base of people looking for something more than the budget brands. The HDMI inputs and customizable audio are a huge step in that direction.