brand protection

Cybersecurity has a branding problem, and it’s costing businesses more than they realize. Despite the growing number of high-profile breaches, consumers remain indifferent, often ignoring security warnings or failing to take basic precautions. This disconnect between rising threats and consumer inaction is a serious issue for companies that rely on trust to maintain customer loyalty. When a breach occurs, the fallout is swift; research shows that 75% of consumers in the United States would stop…