Ripple Effect of Kindness: Building Bonds, Boosting Business Through Giving

Ripple Effect of Kindness: Building Bonds, Boosting Business Through Giving

Katie Ferguson, Cisco Canada’s SMB Leader This post was authored by Katie Ferguson, leader of Cisco Canada’s Small and Medium-Sized Business (SMB) organization. She is responsible for—and passionate about—helping Canadian SMB organizations unlock digital excellence to power their purpose. Maya Angelou once said, “I have found that among its other benefits, giving liberates the soul of the giver.” The Canadian SMB team and some of our partners recently experienced this quote first-hand. In June 2024,…

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