consumer confidence

The AI arms race in cybersecurity: Why trust is the ultimate defense

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The AI arms race in cybersecurity: Why trust is the ultimate defense

Artificial intelligence (AI) is reshaping cybersecurity at a pace that few anticipated. It is both a weapon and a shield, creating an ongoing battle between security teams and cybercriminals. Organizations are using AI to detect threats faster, automate responses, and strengthen defenses. At the same time, attackers are deploying AI to craft highly convincing phishing campaigns, evade detection, and exploit vulnerabilities at speeds human hackers never could. This arms race is redefining the cybersecurity landscape,…

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Proactive strategies to aid customer support during cyberattacks

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Proactive strategies to aid customer support during cyberattacks

Anthony Hortin via Unsplash Customer support is the human face of a brand — the touchpoint that can elevate or diminish a customer’s experience.  So, it’s no surprise that 89% of consumers are more likely to purchase again after a positive customer service interaction. They don’t just solve problems; they build loyalty.  When the worst happens, like a cyberattack, getting customer support right becomes even more critical. After a breach, customers want immediate answers on…

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Lessons from the Snowflake breach: SaaS security needs collaboration

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Lessons from the Snowflake breach: SaaS security needs collaboration

The recent Snowflake attack is an important reminder that data remains king when it comes to cyberattacks, and identities are the gateway for threat actors to access this coveted information. While in the event of an attack, service providers typically take the brunt of the blame. In this case, Snowflake reflected that it was actually how the company’s customers — including major companies like Ticketmaster and Advanced Auto Parts — chose to leverage its SaaS…

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From check-in to check-out: Ensuring cybersecurity in hospitality

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From check-in to check-out: Ensuring cybersecurity in hospitality

The hospitality industry has embraced technological advancements to enhance the guest experience, from automated check-in systems to smart devices in guest rooms. But there are hidden costs that guests need to bear at the expense of these innovations since new cybersecurity risks get introduced at every stage of the guest journey. In modern hospitality settings, the guest journey is increasingly digital, starting from the moment they book a room to the time they check out….

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