consumer sentiment

Why consumers don’t take cybersecurity threats seriously

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Why consumers don’t take cybersecurity threats seriously

Cybersecurity has a branding problem, and it’s costing businesses more than they realize. Despite the growing number of high-profile breaches, consumers remain indifferent, often ignoring security warnings or failing to take basic precautions. This disconnect between rising threats and consumer inaction is a serious issue for companies that rely on trust to maintain customer loyalty. When a breach occurs, the fallout is swift; research shows that 75% of consumers in the United States would stop…

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What leaders need to know about generational privacy preferences

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What leaders need to know about generational privacy preferences

Gen Z, Gen X, Millennials, Boomers — organizations today have to cater to a myriad of generations with different preferences and habits, particularly when it comes to technology and digital experiences. Digitally-native generations like Gen Z who grew up using the internet and mobile devices have more familiarity with technology, and will therefore have differing preferences than those that did not grow up with these innovations. Just think — does the average grandparent know how…

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Nearly 90% of businesses saw up to 9% of revenue lost due to fraud

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Nearly 90% of businesses saw up to 9% of revenue lost due to fraud

A new survey by Veriff has shown that fraud attempts have increased this year, contributing to financial repercussions. Almost 90% of respondents report that their organization saw as much at 9% of revenue lost as a result of fraud. This suggests that companies making $100 million per year could potentially lose $9 million annually from fraud.  Key findings from the survey include:  Nearly 87% report a rise in online fraud as of April 2024. Only 1.19%…

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Security isn’t convenient, and that’s a big problem in the age of AI

Posted on by Admin
Security isn’t convenient, and that’s a big problem in the age of AI

Security isn’t convenient. For most of us, traditional cybersecurity protocols like CAPTCHAs, two-factor authentication and passwords can feel like barriers that stand in the way of productivity. Whether that’s making a purchase, accessing workplace data or trying to log into an app that you were inadvertently kicked out of — we want what we want, we want it now and we often want it at the expense of our own data security and privacy. In…

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