consumer trust

What leaders need to know about generational privacy preferences

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What leaders need to know about generational privacy preferences

Gen Z, Gen X, Millennials, Boomers — organizations today have to cater to a myriad of generations with different preferences and habits, particularly when it comes to technology and digital experiences. Digitally-native generations like Gen Z who grew up using the internet and mobile devices have more familiarity with technology, and will therefore have differing preferences than those that did not grow up with these innovations. Just think — does the average grandparent know how…

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Risks and rewards: Managing loyalty program privacy and security

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Risks and rewards: Managing loyalty program privacy and security

Personalized loyalty programs offer unparalleled convenience for consumers, from earning points on daily purchases to effortlessly accessing exclusive discounts. For businesses, these programs provide invaluable insights into customer preferences, fostering stronger relationships and a competitive edge. The tailored rewards not only enhance customer satisfaction but also drive engagement and retention, making them a strategic asset in building long-term loyalty. Managing loyalty programs isn’t without its challenges, though. With evolving privacy laws and growing consumer awareness,…

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Beyond compliance theater: Crafting a compliance strategy that works

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Beyond compliance theater: Crafting a compliance strategy that works

For too long, enterprises have engaged in a performance of “compliance theater” — superficial processes that create an illusion of governance, risk management and compliance (GRC) without actually safeguarding the organization. In today’s volatile cyber landscape and heightened regulatory environment, checkbox-style compliance leaves companies dangerously exposed. True compliance requires a paradigm shift from reactive, incident-driven efforts toward the proactive integration of GRC principles into the very fabric of business operations. Only through a cohesive, risk-based…

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Nearly 90% of businesses saw up to 9% of revenue lost due to fraud

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Nearly 90% of businesses saw up to 9% of revenue lost due to fraud

A new survey by Veriff has shown that fraud attempts have increased this year, contributing to financial repercussions. Almost 90% of respondents report that their organization saw as much at 9% of revenue lost as a result of fraud. This suggests that companies making $100 million per year could potentially lose $9 million annually from fraud.  Key findings from the survey include:  Nearly 87% report a rise in online fraud as of April 2024. Only 1.19%…

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95% of organizations adjusted cybersecurity strategies this past year

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95% of organizations adjusted cybersecurity strategies this past year

A report from LogRhythm takes a closer look at the evolving digital landscape, revealing that within the last 12 months, 95% percent of organizations reported altering cybersecurity strategies in place. The research included a global survey, in which 1,176 security leaders and professionals across five continents responded. Key explorations of the report include budget allocation, available resources, preparedness and accountability for breaches, reporting abilities and the effectiveness of security communication.  Considering there was a notable…

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Security isn’t convenient, and that’s a big problem in the age of AI

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Security isn’t convenient, and that’s a big problem in the age of AI

Security isn’t convenient. For most of us, traditional cybersecurity protocols like CAPTCHAs, two-factor authentication and passwords can feel like barriers that stand in the way of productivity. Whether that’s making a purchase, accessing workplace data or trying to log into an app that you were inadvertently kicked out of — we want what we want, we want it now and we often want it at the expense of our own data security and privacy. In…

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The future of data privacy and compliance (and how to stop it)

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The future of data privacy and compliance (and how to stop it)

With 2024 upon us, experts are once again sharing best practices for adapting your business’ data strategy to the times. From ensuring compliance with state-by-state privacy laws to preparing for the inevitable removal of third-party cookies over the course of the year, organizations face ever-increasing pressure to adapt to new realities. Still, mere compliance isn’t enough: the winners will be those who can follow the rules without sacrificing their ability to glean valuable insights or…

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