consumer trust

Why consumers don’t take cybersecurity threats seriously

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Why consumers don’t take cybersecurity threats seriously

Cybersecurity has a branding problem, and it’s costing businesses more than they realize. Despite the growing number of high-profile breaches, consumers remain indifferent, often ignoring security warnings or failing to take basic precautions. This disconnect between rising threats and consumer inaction is a serious issue for companies that rely on trust to maintain customer loyalty. When a breach occurs, the fallout is swift; research shows that 75% of consumers in the United States would stop…

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Proactive strategies to aid customer support during cyberattacks

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Proactive strategies to aid customer support during cyberattacks

Anthony Hortin via Unsplash Customer support is the human face of a brand — the touchpoint that can elevate or diminish a customer’s experience.  So, it’s no surprise that 89% of consumers are more likely to purchase again after a positive customer service interaction. They don’t just solve problems; they build loyalty.  When the worst happens, like a cyberattack, getting customer support right becomes even more critical. After a breach, customers want immediate answers on…

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Hidden costs of compromised privacy: Protecting brands and customers

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Hidden costs of compromised privacy: Protecting brands and customers

Amid rising privacy concerns from consumers and increasing regulatory demands, today’s businesses are facing intense pressure to protect their customers’ privacy. Layer in the surge of new technologies like artificial intelligence (AI), and privacy concerns elevate even further. In a world where privacy violations can damage brands overnight, it’s critical to understand the hidden costs of compromised privacy. Until recently, data breaches nearly dominated conversations on data privacy, partly due to strict notification requirements designed…

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Data Breaches Affect Consumer Trust

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Data Breaches Affect Consumer Trust

Vercara announced the results of its second-annual Consumer Trust & Risk Report. The survey found that breaches in 2024 had less impact on consumers’ trust in brands compared to the previous year (a 6.5% decrease from 62% in 2023 to 58% in 2024). The research reveals that consumers are unaware of the impact of insider threats, and instead assume bad actors are to blame for most attacks. Research found that more than half (58%) of…

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What leaders need to know about generational privacy preferences

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What leaders need to know about generational privacy preferences

Gen Z, Gen X, Millennials, Boomers — organizations today have to cater to a myriad of generations with different preferences and habits, particularly when it comes to technology and digital experiences. Digitally-native generations like Gen Z who grew up using the internet and mobile devices have more familiarity with technology, and will therefore have differing preferences than those that did not grow up with these innovations. Just think — does the average grandparent know how…

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Risks and rewards: Managing loyalty program privacy and security

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Risks and rewards: Managing loyalty program privacy and security

Personalized loyalty programs offer unparalleled convenience for consumers, from earning points on daily purchases to effortlessly accessing exclusive discounts. For businesses, these programs provide invaluable insights into customer preferences, fostering stronger relationships and a competitive edge. The tailored rewards not only enhance customer satisfaction but also drive engagement and retention, making them a strategic asset in building long-term loyalty. Managing loyalty programs isn’t without its challenges, though. With evolving privacy laws and growing consumer awareness,…

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Beyond compliance theater: Crafting a compliance strategy that works

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Beyond compliance theater: Crafting a compliance strategy that works

For too long, enterprises have engaged in a performance of “compliance theater” — superficial processes that create an illusion of governance, risk management and compliance (GRC) without actually safeguarding the organization. In today’s volatile cyber landscape and heightened regulatory environment, checkbox-style compliance leaves companies dangerously exposed. True compliance requires a paradigm shift from reactive, incident-driven efforts toward the proactive integration of GRC principles into the very fabric of business operations. Only through a cohesive, risk-based…

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Nearly 90% of businesses saw up to 9% of revenue lost due to fraud

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Nearly 90% of businesses saw up to 9% of revenue lost due to fraud

A new survey by Veriff has shown that fraud attempts have increased this year, contributing to financial repercussions. Almost 90% of respondents report that their organization saw as much at 9% of revenue lost as a result of fraud. This suggests that companies making $100 million per year could potentially lose $9 million annually from fraud.  Key findings from the survey include:  Nearly 87% report a rise in online fraud as of April 2024. Only 1.19%…

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95% of organizations adjusted cybersecurity strategies this past year

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95% of organizations adjusted cybersecurity strategies this past year

A report from LogRhythm takes a closer look at the evolving digital landscape, revealing that within the last 12 months, 95% percent of organizations reported altering cybersecurity strategies in place. The research included a global survey, in which 1,176 security leaders and professionals across five continents responded. Key explorations of the report include budget allocation, available resources, preparedness and accountability for breaches, reporting abilities and the effectiveness of security communication.  Considering there was a notable…

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Security isn’t convenient, and that’s a big problem in the age of AI

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Security isn’t convenient, and that’s a big problem in the age of AI

Security isn’t convenient. For most of us, traditional cybersecurity protocols like CAPTCHAs, two-factor authentication and passwords can feel like barriers that stand in the way of productivity. Whether that’s making a purchase, accessing workplace data or trying to log into an app that you were inadvertently kicked out of — we want what we want, we want it now and we often want it at the expense of our own data security and privacy. In…

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