consumer trust

With 2024 upon us, experts are once again sharing best practices for adapting your business’ data strategy to the times. From ensuring compliance with state-by-state privacy laws to preparing for the inevitable removal of third-party cookies over the course of the year, organizations face ever-increasing pressure to adapt to new realities. Still, mere compliance isn’t enough: the winners will be those who can follow the rules without sacrificing their ability to glean valuable insights or…