What Is a Data Broker? | McAfee Blog

What Is a Data Broker? | McAfee Blog

A data broker (also known as an information product company) is an organization that makes money by collecting your personal information, analyzing it, and licensing it out to be used by other companies for things like marketing purposes.  Data providers gather data from many different sources to create a profile of who you are. This profile includes things like your interests, hobbies, demographics, and even the products you use.   Generally, data broker companies only deal…

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