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Google Steps Up The Battle Against Gmail Spam
Starting in early 2024, Google tightened three enforcement efforts in the organization’s on-going fight against spam. First, bulk senders of email must authenticate email with domain-related email settings to ensure each email is actually from the sender specified. Second, large senders of email must offer a one-click unsubscribe option and process the request within two days, so people don’t experience absurdly long delays or complicated opt-out processes when they unsubscribe. Third, Google will enforce a…
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