IT channel

Proofpoint’s Joe Sykora on Building Channel Sales Cultures Joe Sykora joins Channelnomics’ Changing Channels host Larry Walsh to talk about strategies and tactics for instilling in partners the imperative of selling persistently and consistently. The IT channel is, by definition, a route to market for selling and delivering technology goods and services to end customers. Partners are the conduit through which products flow. They influence and direct customer brand consideration and product purchasing decisions. And…