Unlocking the Privacy Advantage to Build Trust in the Age of AI

Unlocking the Privacy Advantage to Build Trust in the Age of AI

Understanding Today’s Privacy Landscape  In our interconnected world, data privacy has become increasingly important. The Cisco 2025 Data Privacy Benchmark Study, which gathered perspectives from 2,600+ privacy and security professionals across 12 countries, paints a dynamic picture of the state of privacy today. Ninety percent of organizations believe local data storage is inherently safer than globally distributed storage despite higher operational costs. However, 91% — a five-percentage point increase from the past year — recognize…

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Trust Through Transparency: Regulation’s Role in Consumer Confidence

Trust Through Transparency: Regulation’s Role in Consumer Confidence

The flow of personal information has become a cornerstone of modern business operations. From online shopping to social media, data collection is ubiquitous, and consumers are taking notice and taking action.   For the past six years, Cisco has been studying consumer sentiment across the privacy landscape and the evolution of privacy from a compliance matter to a consumer requirement. For consumers, knowing their personal information is being handled responsibly is crucial to earning and building…

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