National Association of Broadcasters (NAB)

Next Gen Broadcast Begins Here: Cisco and Lawo Modernize IP-based Media

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Next Gen Broadcast Begins Here: Cisco and Lawo Modernize IP-based Media

Today, broadcasters that have already migrated to IP have found it much easier to cater to variable consumption models and resource requirements while scaling and adapting to modern media requirements. The ease with which production teams can work from multiple areas on campus or even from their homes, a model now referred to as “distributed production,” has positioned IP media as an ideal solution for broadcasters planning to refurbish their infrastructure or embark on a…

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Cisco at NAB Show 2025

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Cisco at NAB Show 2025

The future of the sports, media, and entertainment industries continues to evolve, and operators are demanding rapid advancements. They seek solutions that are both convenient and personalized, comprehensive and tailored to fit seamlessly into their venues, content workflows and operations. To provide this smooth, secure, omni-channel content and experiential journey, media and sports organizations are tasked with the challenge of integrating technology into their entire value chain from start to finish.  What serves as the…

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Cisco at NAB2024: Takeaways

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Cisco at NAB2024: Takeaways

The dust has settled on another NAB event, but I’m inspired by the feedback we got from so many customers and partners at the event.  This event, which brings together the best and brightest minds in the world of media, sports and entertainment continues to evolve, innovate and drive the industry forward.   For Cisco we continued to show leadership in the world of IP Production, Hybrid Cloud, Network Assurance, Devices, IPTV, CDN Streaming and more. …

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