Spring Training for Success: What Sports Taught Me About Customer-Focused Partner Readiness

Spring Training for Success: What Sports Taught Me About Customer-Focused Partner Readiness

I still remember that American Amateur Baseball Congress (AABC) championship game where, with the scoreboard reading 1-1 in the final inning, a ground ball shot toward me and everything slowed down. The crucial double-play required absolute precision – one fraction of an inch off, and our season would end. We executed flawlessly, setting up the game-winning home run moments later. Years later at Lawrence Stadium in Wichita, Kansas, I found myself in an even bigger…

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Cisco Live Amsterdam: A Big Moment for SMBs

Cisco Live Amsterdam: A Big Moment for SMBs

Cisco Live 2025 in Amsterdam has officially wrapped up and our SMB booth was a hive of activity—buzzing with partners, customers, and industry leaders eager to see how Cisco is making IT simple, secure, and scalable for small and mid-sized businesses. A Booth Built for Experience Our goal was to go beyond just talking about SMB solutions—we wanted to show them in action. With live demos, real-world use cases, and expert-led sessions, attendees got hands-on…

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