pipeline

Align, Align, Align – If you’re a Cisco partner marketer, this mantra is likely familiar. “We need to align sales and marketing to generate more reliable leads.” “We need to align with our leader’s priorities for a unified approach.” “We need to align with Cisco marketing strategy to best engage our customers.” Sound familiar? At a fundamental level, we all understand why alignment is crucial. It ensures consistent communication with customers, builds credibility, streamlines marketing…