social media strategy

When you think of social media, you might picture viral TikTok dances or humorous memes on X. In the business realm, you might envision consumer brands seizing trends-or creating them. However, for B2B marketers, social media might not immediately stand out as a vital part of the marketing toolkit. Yet, overlooking it could mean missing significant opportunities. In today’s marketing landscape, 83% of B2B buyers require 3-10 interactions before considering a brand reputable.¹ For marketers…