Value Incentive Program (VIP)

When I look at Cisco’s history, I’m incredibly proud of what we’ve built – a world-class hardware portfolio that’s been the foundation of our shared success. Over the last five years, our business has evolved significantly. As our recent earnings show, subscription revenue now represents 56% of Cisco’s total revenue. Our business model has transformed from primarily transactional to increasingly subscription-based, with software revenue growing 33% and software subscription revenue up 39%. This fundamental shift…