Taking our Partnerships to a New Level to Win Global SMBs with Webex

As Service Providers you pioneered the hosted business calling market, using Cisco-developed platforms to provide customers worldwide with secure, reliable, and feature-rich cloud-based communications. Together we have become leaders in business calling with over 30 million users around the world.

The new reality of remote and hybrid work has created a massive demand for fully integrated cloud collaboration solutions for businesses of all sizes. Calling is foundational, but messaging, video meetings, content sharing, and team collaboration in a single application are now key to your customers’ success.

With demand for integrated cloud collaboration surging, we have a unique opportunity to enhance our market position and better meet your customer needs with Webex. Our Wholesale Route-to-Market (RTM) is designed to capture this opportunity, taking our winning partnership to a new level by leveraging your market power and our innovative Webex technology.

Introducing the Wholesale Route-to-Market

The Wholesale RTM solution enables you to bring the fully integrated collaboration experience of Webex to your customers. It includes a new operations model, a new commercial strategy, and new partner programs. The solution makes it possible to transact in the volumes and velocities needed to drive success in the small to the mid-size business target segment.

The Wholesale RTM is the natural evolution that leverages the best assets of our partnership. Our fully-managed Webex offer allows you to increase your market agility and reduce your operating costs.  You can free your resources to invest in your core assets: your brand, your markets, your base, and new customer acquisitions. Our commitment to you is we will continue to invest in and deliver a best-in-class Webex collaboration experience — hosted in the highly secure, carrier-grade Webex cloud – while continuing to support your complete ownership of the customer relationship.

The offer: winning with Webex

Four Webex packages are available in this offer: Common Area Calling, Webex Calling, Webex Suite, and Webex Meetings. Bundle Webex with your proven connectivity, mobile and PSTN offers, and you can generate higher revenues while cementing customer loyalty. High-value, Webex integrated collaboration devices are available through this route to market so you can capture new revenue streams and improve customer lifetime value.

The platform: innovation and management flexibility

The Wholesale platform provides rich and flexible management portals and APIs, for your operations team and end customers. This allows you to order, provision, configure, manage, and monitor all aspects of the service easily and cost-effectively. The Webex cloud is engineered to deliver continuous innovation and agile updates while providing the security, availability, and quality your customers rely on to run their business.

The commercial strategy: a single agreement

A single commercial contract makes thousands of downstream customer transactions possible and introduces terms to support consumption-based billing with fixed, predictable per-user/per-month pricing. This protects your past investments in your base and allows you to move to an optimal consumption model for the complete Webex portfolio and future enhancements. The Wholesale commercial strategy makes for a flexible and cost-effective migration of BroadWorks-based customers to the Webex cloud.

The partner program: Success Planning ensures partner success

When launching Webex, you can count on a dedicated, expert Cisco Success Planning team to accelerate time to market and fully realize your new revenue opportunities. The team will bring to the table planning materials, technical and sales training, robust launch toolkits, as well as program management and sales enablement, to support your product launch and assure ongoing success.

Better together: Seizing the opportunity now

Your brand stands for the highest quality communication services with superior security, compliance, and local support. Co-branding with Webex amplifies your positioning with the leading and most innovative global cloud collaboration brand. You own the customer end-to-end, we own the technology. Together we will provide unmatched value.

Cisco is the only provider that is fully committed to Service Providers as our primary route-to-market for our collaboration offers and this new Wholesale Route-to-Market is proof.

We are competing in a fast-moving market – major service providers among you have already committed to launching in the coming months — let’s capitalize on our joint assets to protect your base and capture new opportunities.

The Webex offer through the Wholesale RTM is available in some 82 countries and counting!

Contact your Cisco Account team to learn more, 

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