The 30+ best Apple holiday deals 2024: Save on iPhones, MacBooks, & more

We only have a few weeks of 2024 left, and as the holidays are fast approaching, you may want to finish (or start!) shopping for presents. Apple products are always a hit, but considering their often high price tag, it’s always helpful to save a few dollars whenever you can. 

While Apple itself rarely offers discounts, you can still find some great deals on Apple devices at major retailers like Amazon, Best Buy, and Walmart. If you know where to look, you can save on products including Apple MacBooks, iPhones, Watches, and more.

Also: The best Amazon holiday deals

The deal-hunting team at ZDNET has found the best Apple deals available over the holidays so that you can shop smarter. However, if you see something you like, be quick, as stocks and offers may not last.

Our favorite Apple holiday deals

• Apple Watch Series 10: $349 (save $50 at Walmart): Apple’s newest Watch Series 10 is seeing savings in several colors at Walmart. Get one for $50 off. 
• Apple AirPods 4: $119 (save $10 at Amazon): It’s not too often you see deals on new Apple earbuds, but you can still save $10 on Apple’s brand-new AirPods 4 range, which our reviewer says “features significant improvements to sound quality, noise cancellation, and comfort.”
• Apple 2023 MacBook Pro: $1,399 (save $200 at Amazon): If you’re in the market for a MacBook Pro suitable for work and study, you can save $200 on a model with 512GB of storage. 
• Apple AirTag four-pack: $73 (save $26 at Amazon): If you are forever losing your keys, consider this discount on a pack of Apple’s AirTag tracker, our tested pick for the best Bluetooth tracker you can buy. 
• Apple AirPods Max (Lightning) + 3 free months Apple Music and Apple Fitness+: $500 (save $50 at Best Buy): These are the best over-ear headphones for dedicated Apple users, thanks to their seamless integration with Apple devices.
• Apple iPad Air 11-inch: $799 (save $100 at Amazon): You can save $100 on an 11-inch iPad Air. This lightweight tablet comes with an M2 chip, a Liquid Retina display, Wi-Fi connectivity, and 512GB of storage.
• Apple iPad Air 13-inch: $1,249 (save $200 at Amazon): Alternatively, save on a 13-inch model. This tablet’s benefit is a massive 1TB storage capacity, as well as both Wi-Fi and cellular connectivity.
• Apple iPhone 16 (128GB): $0 (save $830 at Amazon): If you sign up for a Boost Mobile plan, you can pick up an iPhone 16 for free at Amazon. It is available in white. 
• Apple 2024 iMac: $1,199 (save $100 at Amazon): If you need an upgrade to your Apple desktop PC, the 2024 iMac is now on sale.
• Apple iPad Mini: $650 (save $149 at Amazon): One of Apple’s new iPad Minis, which provides users with an 8.3-inch display, WiFi + Cellular connectivity, and 256GB of storage, is on sale at Amazon.
• Apple Pencil Pro: $99 (save $30 at Walmart): If you’d like an advanced stylus, consider the $30 discount on an Apple Pencil Pro at Walmart. 

Best Apple MacBook holiday deals

• Apple 2024 MacBook Air: $1,100 (save $199 at Amazon): If you want a flagship MacBook with a fair amount of storage for a reasonable price, consider the $199 discount on a 13-inch 2024 MacBook Air model with an M3 chip and 512GB of storage. Remember to apply the discount coupon.
• Apple MacBook Air: $649 (save $50 at Walmart): If you need an affordable MacBook, you will only pay $649 for a 13-inch MacBook Air powered by Apple’s M1 chip. This option comes with 256GB of storage.
• Apple 2023 MacBook Pro: $1,399 (save $200 at Amazon): If you’re in the market for a MacBook Pro suitable for work and study, you can save $200 on a model with 512GB of storage. This model, released in 2023, is powered by an M3 chip.
• Apple MacBook Pro: $1,699 (save $200 at Best Buy): You can save $200 on a 14-inch MacBook Pro at Best Buy. This option comes with 18GB of RAM and 512GB of storage.
• Apple MacBook Pro: $1,449 (save $150 at B&H): If you want to order a device from Apple’s new MacBook Pro line, powered by an M4 chip and equipped with 16GB of RAM and 512GB of storage, you can save $150 at B&H. 

Best Apple iPad holiday deals 

• Apple iPad Air 11-inch: $799 (save $100 at Amazon): You can save $100 on an 11-inch iPad Air. This lightweight tablet comes with an M2 chip, a Liquid Retina display, Wi-Fi connectivity, and 512GB of storage.
• Apple iPad Air 13-inch: $1,249 (save $200 at Amazon): Alternatively, you can save on a 13-inch model. The discount applies to a model with Wi-Fi and cellular connectivity alongside a massive 1TB storage capacity. 
• Apple iPad Mini: $650 (save $149 at Amazon): One of Apple’s new iPad Minis, which provides users with an 8.3-inch display, WiFi + Cellular connectivity, and 256GB of storage, is on sale at Amazon.
• Apple iPad Pro: $640 (save $259 at Best Buy): We’ve also spotted a $259 discount on an iPad Pro at Best Buy. This renewed Wi-Fi-only model comes with 256GB of storage.

More Apple holiday deals: iPhones, AirPods, Apple Watches, and more

• Apple iPhone 16 (128GB): $0 (save $830 at Amazon): If you sign up for a Boost Mobile plan, you can pick up an iPhone 16 for free at Amazon. It is available in a range of colors. 
• Apple Watch Series 10: $349 (save $50 at Walmart): There is a discount available on a Series 10 Apple Watch during the holidays. This 42mm model comes with GPS connectivity. 
• Apple 2024 iMac: $1,199 (save $100 at Amazon): If you need an upgrade to your Apple desktop PC, the 2024 iMac is now on sale.
• Beats Studio3: $127 (save $32 at Walmart): A cheap pair of headphones we’ve spotted are the Beats Studio3, powered by Apple’s W1 chip.

Best Apple accessory holiday deals

FAQs

Are Apple deals really better during the holidays?

Apple products are rarely on sale throughout the year. While we like to list deals with at least 20% off the typical RRP, Apple promotions won’t always have such steep discounts. However, you can still find some great deals on Apple iPads, iPhones, accessories, and more during the holidays.

Apple Watch SE vs. Series 10: Which smartwatch is the better holiday purchase?

Deciding between the Apple Watch SE and Apple Watch Series 10 depends largely on your needs. The SE is an excellent budget pick, especially for just $189 on sale. It’s our pick for the best Apple Watch for first-time buyers and kids. Meanwhile, the Series 10 is our pick for the best Apple Watch for most people, with its advanced health sensors and safety features, and great battery life — and it still has a nice discount ($50) at the moment. 

Which retailer has the best Apple holiday deals?

We’re seeing strong Apple deals at Walmart (particularly on Apple Watches), Amazon (particularly on MacBooks), and Best Buy. Check multiple sites to price compare.

Does Apple have a student or military discount?

The Apple Store does offer student and educator discounts, and military and veteran discounts. However, these wouldn’t apply to Apple products purchased outside the Apple Store.

How did we choose these holiday deals?

At ZDNET, we only write about products we like or want to buy, and we endeavor to let you know about every deal we find that we believe offers great value. Our deal-hunting experts look for deals that are at least 20% off retail price, when possible, but we also highlight deals for products that are rarely on sale, such as Apple devices.

We consider customer reviews and our own hands-on product experience and conduct extensive research to ensure we only recommend the best deals. We aim to help you shop smarter and get the best return for your money.