This $550 OnePlus flagship is the best Black Friday phone deal I've seen so far

What’s the deal?

Ahead of Black Friday, OnePlus, along with major retailers, is discounting its flagship phone by $250. The offer applies to both the 256GB and 512GB models.

While this year’s focus for smartphone makers has unquestionably been AI — it’s the mobile trend of the year — the OnePlus 12 is unabashedly a phone first, AI companion second kind of device. Instead of prematurely jumping onto the AI bandwagon, promoting its phones with features that aren’t readily available, the Shenzhen manufacturer prioritized aspects that mattered more, such as charging tech, battery life, and performance.

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The result? A smartphone that excels at the things you actually want and need. And for its Black Friday listing price of $550 (for the 12GB of RAM and 256GB of storage variant), I’m finding it very difficult to recommend any other phone this holiday season.

My fondness for the OnePlus 12 is part of a bigger story. The device is the most complete handset from a company notorious for settling in small but invaluable areas — whether it’s the omission of wireless charging, a better low-light camera, or an official IP rating. The OnePlus 12 has all three of those features, by the way, and at a price that’s very competitive in today’s market: $799 (sans deals,) to start.

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While that price is a $100 jump from last year’s OnePlus 11, the difference in user experience is very noticeable, from the feel and polish of the marble-like Flowy Emerald finish to the way the device optimizes its RAM, of which it has plenty of (up to 16GB). On my desk right now sits the OnePlus 12, Samsung Galaxy S24 Plus, and Google Pixel 9 Pro, and the OnePlus looks and feels the best to me. The edges of the device are curved in a way that makes it sit smoothly in my hand, and I’m not struggling to press any of the buttons.

Correction: I’m not struggling to press any of the buttons except for the alert slider, which has now been moved to the upper left side of the phone. For something that requires a toggle instead of a press, physically switching from “Ring” to “Vibrate” to “Silent” feels more cumbersome than it should. Otherwise, I’m a fan of OnePlus’ industrial design, which is a little more distinct now that both Samsung and Google have officially ditched the curved glass form factor.

Internally, the OnePlus 12 is powered by a Qualcomm Snapdragon 8 Gen 3, which brings improved day-to-day performance and better efficiency of on-device AI applications. I’ve had no problem putting the phone through its paces, whether it’s editing videos on Premiere Rush, playing demanding games like Fortnite and Genshin Impact, or multitasking with a PiP (Picture-in-Picture) video playing. While the marketed peak brightness of 4,500 nits puts even the Galaxy S24’s 2,600 value to shame, I only found it to be slightly brighter when outdoors.

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Aside from Google’s stock AI features, such as Magic Compose and Photomoji, there’s really no killer generative AI service with this model, as I alluded to in the introduction. That’s not a bad thing, especially if generative AI isn’t factored into your lifestyle anyway. Having cycled between the OnePlus and Samsung’s AI-heavy Galaxy S24 series, I haven’t found myself missing the assisted features all that much. 

That said, the latest Android 15 update for the OnePlus 12 does introduce some familiar generative AI tools that put the device in closer line with its competitors, such as Circle to Search, AI Unblur, AI Assistant for Notes, and more. The new software version also brings Open Canvas to the phone, a multitasking feature that deploys floating windows for quicker navigation between apps.

One area that I do wish OnePlus flexed its machine-learning muscles more is with the cameras — specifically, the telephoto lens. While the Sony LYT-808-backed, 50MP main camera does a fantastic (and reliable) job of reproducing lighting and colors in a very natural tone, the telephoto lens falls short for me in two ways: distance and edge detection. 

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Because the telephoto lens is capped to 3x optical zoom, shooting subjects that are further away tends to produce pictures that appear more washed out and lacking in detail. You can view some of my camera samples here.

For images captured with Hasselblad Portrait Mode, the phone can struggle to apply a bokeh effect behind people with fuzzy and springy hairstyles. In both cases, a visual engine that can help amplify or better detect subjects would help immensely.

Ultimately, one of the most compelling reasons to buy a OnePlus phone is its battery life and charging speed. For the former, the OnePlus fields a 5,400mAh battery, the biggest on a mainstream smartphone. I’ve comfortably gotten a good day and a half’s worth of usage before needing to charge the device. 

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For the latter, the OnePlus 12 is the fastest in its class, both wired and wireless. The 80W charger that’s included in the box has spoiled me, and the 50W wireless charging support — which only works with OnePlus’ first-party dock, to be clear — outpaces the wired charging rate of competing flagship phones.

ZDNET’s buying advice

At a starting price of $550, the OnePlus 12 is the best phone that you can buy at its price point, with its most well-rounded feature set ever, 5G support for every major carrier (Verizon included), the fastest charging on the market, and an industrial design that screams premium. It’s also a great phone for users who aren’t fully bought into the AI craze.

The trade-offs are more of a blur this time around, but from my months of usage, I’d still list the subpar telephoto lens and IP65 rating — which just misses the mark for the industry standard for water and dust resistance — as the most notable reasons to think twice about the device. But if you can shoulder the compromises, which are more subtle than ever, then I have no problem recommending the latest phone from OnePlus, especially at its Black Friday price.

This article was originally published on January 23, 2024, and was updated on November 21, 2024.