Unicorns wanted: Navigating the Product Owner shortage in IT

Then there’s industry. Also unable to afford time or mistakes are those industries that are heavily regulated, scrutinized by agencies and governments, or uniquely depended upon by their customers. If, for example, you work in medical, military, aviation, and so on, you may not want to risk upskilling when you need someone who can navigate complexities beyond just those inherent to a product owner’s role. These product owners will have to consider certain variables—safety, cybersecurity, geopolitical factors, and many others—that require extra attention when representing the voice of the customer. 

Say you’re a technology executive at a biopharma company. Your product owner will not only need to drive innovation—putting the most promising features at the top of the backlog—but will also need to do this while adhering to regulatory constraints. For Shobie Ramakrishnan, Chief Digital and Technology Officer at GlaxoSmithKline, this looks like balancing core values like “accountable for impact” with the pursuit of AI/ML technologies to “supercharge” R&D and clinical trials.

Luxury and time, of course, is only one of the reasons you might hire. The other is that you want a fresh perspective. In particular, someone who offers a point of view you can’t train. Usually that someone comes with a mixed bag of experience: a background in product, engineering, marketing, and finance are most common. What matters is that they offer something new to your company. A leader like this may disrupt the status quo, bring innovation, and offer new ways of thinking about the same problem. They may even serve as a catalyst for change beyond your recent move to the product model.