Why thinking like a tech company is essential for your business's survival

The phrase “every company is a tech company” gets thrown around a lot, but what does that actually mean? To us, it’s not just about using technology — it’s about thinking like a tech company. The most successful tech companies don’t just refine what they already do; they reinvent themselves in anticipation of what’s next. They place bets. They ask: Where do we need to be in five or 10 years? And then, they start moving in that direction while staying flexible enough to adapt as the market evolves. 

A great example of this is the semiconductor industry. Companies like Qualcomm have to plan and commit well in advance, estimating chip production cycles while simultaneously innovating at breakneck speed. They don’t just react to change; they engineer it. That’s the mindset we need to bring into every business, whether we’re selling insurance, financial services, or something else entirely. 

That’s why we view technology through three interconnected lenses: