Cisco Marketing Velocity

Is Your B2B Marketing Missing Out? Maximize Social with Cisco Marketing Velocity

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Is Your B2B Marketing Missing Out? Maximize Social with Cisco Marketing Velocity

When you think of social media, you might picture viral TikTok dances or humorous memes on X. In the business realm, you might envision consumer brands seizing trends-or creating them. However, for B2B marketers, social media might not immediately stand out as a vital part of the marketing toolkit. Yet, overlooking it could mean missing significant opportunities. In today’s marketing landscape, 83% of B2B buyers require 3-10 interactions before considering a brand reputable.¹ For marketers…

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Marketing Velocity (MV) Reimagined Welcomes Learning: The One MV Story

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Marketing Velocity (MV) Reimagined Welcomes Learning: The One MV Story

Align, Align, Align – If you’re a Cisco partner marketer, this mantra is likely familiar. “We need to align sales and marketing to generate more reliable leads.” “We need to align with our leader’s priorities for a unified approach.” “We need to align with Cisco marketing strategy to best engage our customers.” Sound familiar? At a fundamental level, we all understand why alignment is crucial. It ensures consistent communication with customers, builds credibility, streamlines marketing…

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Unleashing the Power of AI: Introducing Cisco's AI-Ready Data Center MVC Campaign

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Unleashing the Power of AI: Introducing Cisco's AI-Ready Data Center MVC Campaign

AI and emerging innovation use cases are ushering a technology revolution that is transforming how businesses operate at breathtaking pace. With Gen AI projected to be a $159 billion market for the channel ecosystem by 2028 according to Canalys, the opportunity for partners to grow and innovate has never been greater. As organizations race to modernize their data centers in support of increasing AI workload demands, Cisco and our partners are well equipped to capture…

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Marketing Velocity Central Toolkit: Empowering Partners to Save Time and Money

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Marketing Velocity Central Toolkit: Empowering Partners to Save Time and Money

Marketing is a whirlwind of constant change and complexity, making it crucial to keep our skills sharp and current. Staying up to date can be challenging, which is why on-demand learning is vital for any organization aiming to thrive in a hybrid environment. The field of Learning and Development is moving towards a technology-driven, learner-centric approach that emphasizes adaptability, engagement, and impact. This is where Cisco Marketing Velocity Learning (MVL) plays a crucial role. As…

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Navigating the Future of Cisco Distribution: Insights from the Black Belt Academy

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Navigating the Future of Cisco Distribution: Insights from the Black Belt Academy

Understanding the Attributes of Cisco Black Belt Distribution Academy The Cisco Black Belt Distribution Academy is a streamlined and specialized enablement framework designed to support Cisco distributors across all Cisco architectures, including Customer Experience (CX). It empowers distributors to efficiently assist and guide partners who are selling, deploying, supporting, and adopting Cisco’s cutting-edge technologies and software solutions. Black Belt Offers One Simplified Enablement Framework Specifically for Distributors Role-based enablement focusing on key competency areas. Content curated…

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Navigating the Future of Cisco Distribution: Insights from the Black Belt Academy

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Navigating the Future of Cisco Distribution: Insights from the Black Belt Academy

Understanding the Attributes of Cisco Black Belt Distribution Academy The Cisco Black Belt Distribution Academy is a streamlined and specialized enablement framework designed to support Cisco distributors across all Cisco architectures, including Customer Experience (CX). It empowers distributors to efficiently assist and guide partners who are selling, deploying, supporting, and adopting Cisco’s cutting-edge technologies and software solutions. Black Belt Offers One Simplified Enablement Framework Specifically for Distributors Role-based enablement focusing on key competency areas. Content curated…

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Partners who use Cisco Marketing Velocity can generate 5.2x more pipeline

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Partners who use Cisco Marketing Velocity can generate 5.2x more pipeline

For over a decade, partners have been using Marketing Velocity to accelerate their time-to-market and more recently have adopted Cisco Marketing Velocity Central (MVC) as their full-scale marketing engine. MVC is a digital, co-marketing experience offering partners always-on learning, content, and free services designed to create integrated marketing campaigns and generate demand to help grow your business. Cisco Marketing Velocity (MV) provides an end-to-end centralized place for partners to manage all their marketing needs when…

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Evolving and Reimagining Cisco Marketing Velocity – introducing Jennifer Machgan

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Evolving and Reimagining Cisco Marketing Velocity – introducing Jennifer Machgan

On October 8th, Cisco will unveil an entirely new experience for Cisco partners using the Marketing Velocity Central (MVC) platform. Our team has been hard at work on reimagining Cisco Marketing Velocity – a multi-year journey. We are excited for our partners to attend the unveiling event! Before next week’s activities, I wanted to introduce you to a key member of Cisco’s Partner Demand and Acceleration team who has been instrumental over the past several…

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The Critical Intersection of AI and Security: A Partnership Imperative

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The Critical Intersection of AI and Security: A Partnership Imperative

In the ever-evolving landscape of technology, artificial intelligence (AI) has emerged as a transformative force—driving innovation and efficiency across countless industries. However, as we integrate AI deeper into our way of living, we must pause and consider a crucial question: What is AI without security? Think of AI without security as a vault filled with treasures but left unlocked. It’s a high-speed train barreling down the tracks with no conductor aboard. In essence, it’s a…

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Marketing Trends Heading into 2024

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Marketing Trends Heading into 2024

This is the season when marketers, just like everyone else, try to predict what lies ahead in the new year. Throughout 2023, Cisco Marketing has been looking at the latest trends and how they will shape the future of marketing. Fresh out of Cisco’s recent Partner Summit and Marketing Velocity Executive Exchange, we would like to share some insights with you as you prepare plans for 2024! Welcome to the era of change, where the…

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