Cisco Partners

Is Your B2B Marketing Missing Out? Maximize Social with Cisco Marketing Velocity

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Is Your B2B Marketing Missing Out? Maximize Social with Cisco Marketing Velocity

When you think of social media, you might picture viral TikTok dances or humorous memes on X. In the business realm, you might envision consumer brands seizing trends-or creating them. However, for B2B marketers, social media might not immediately stand out as a vital part of the marketing toolkit. Yet, overlooking it could mean missing significant opportunities. In today’s marketing landscape, 83% of B2B buyers require 3-10 interactions before considering a brand reputable.¹ For marketers…

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Tech and Heart: How Technology and Volunteerism Support Elderly Well-Being

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Tech and Heart: How Technology and Volunteerism Support Elderly Well-Being

  This blog was written by Donna Jackson, Senior Strategic Contract Negotiator at Cisco, global co-lead of Cisco’s Adult Caregivers Inclusive Community, and Founder and Executive Director of the Noble Strength Foundation and its Age To Age® program. Through a network of global volunteers, Age To Age® helps the elderly combat loneliness and isolation by connecting them to their loved ones—anywhere in the world—using the Age To Age® platform and Cisco’s Webex conferencing technology.  …

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Driving Sustainability Forward: The Power of Innovative Partnerships

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Driving Sustainability Forward: The Power of Innovative Partnerships

In today’s rapidly evolving business landscape, sustainability is more than a buzzword; it’s a critical component of corporate strategy and a key driver of innovation. CEOs almost universally believe that it’s their responsibility to make their businesses more sustainable.[i] At Cisco, we are committed to leading the charge towards a more sustainable future by harnessing the power of technology and collaboration. This commitment was front and center at Cisco Live EMEA in February, where we…

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Why SMBs Put Security First When Powering Up Their Technology Stacks

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Why SMBs Put Security First When Powering Up Their Technology Stacks

SMBs are embracing advancements in technology to achieve more with a leaner staff, enable remote work, automate manual processes, and reduce errors. When implemented thoughtfully, technology can help smaller businesses better compete with their enterprise counterparts, save on increasing labor costs, and generate a robust ROI. IDC’s data clearly illustrates this trend. According to IDC’s Worldwide Small and Medium Business Survey (February 2025), 81.8% of all SMBs will increase their tech budgets over the next…

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How Partners Can Accelerate Growth with Cisco and Splunk

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How Partners Can Accelerate Growth with Cisco and Splunk

It’s been just over a year since Cisco and Splunk joined forces, and the vision behind this acquisition remains stronger than ever:  We will bring the full power of the network, together with market-leading security and observability solutions, to deliver a real-time unified view of the entire digital landscape, helping teams proactively defend critical infrastructure, prevent outages, and refine the network experience. Today, over 1,000 organizations are joint partners of Cisco and Splunk—and that number…

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The Next Frontier of Customer Success for Partners

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The Next Frontier of Customer Success for Partners

The customer success landscape is rapidly transforming into a digital-first model, driven by the need for scalable, cost-effective practices and growing customer preference for self-serve experiences. According to TSIA’s State of Customer Success 2025 report, a strategic shift toward digital-led engagements is emerging. And, as detailed in Digital Customer Success by Nick Mehta and Kellie Capote, “the next frontier of customer success is digital”, adding that “we believe every company should now be thinking about…

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Advancing Enterprise Connectivity with Cisco SD-WAN and Google’s Cloud WAN Integration

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Advancing Enterprise Connectivity with Cisco SD-WAN and Google’s Cloud WAN Integration

As enterprises continue to evolve in the digital era, seamless connectivity and robust security are paramount. I’m thrilled to announce the launch of our integration between Cisco SD-WAN and Google Cloud WAN, marking a significant milestone in advancing enterprise networking solutions. At Cisco, we’re focused on driving innovation in SD-WAN and security, paving the way for an AI-driven future. Our collaboration with Google Cloud enhances our ability to deliver high-performance, secure, and reliable cloud and…

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Next Gen Broadcast Begins Here: Cisco and Lawo Modernize IP-based Media

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Next Gen Broadcast Begins Here: Cisco and Lawo Modernize IP-based Media

Today, broadcasters that have already migrated to IP have found it much easier to cater to variable consumption models and resource requirements while scaling and adapting to modern media requirements. The ease with which production teams can work from multiple areas on campus or even from their homes, a model now referred to as “distributed production,” has positioned IP media as an ideal solution for broadcasters planning to refurbish their infrastructure or embark on a…

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Spring Training for Success: What Sports Taught Me About Customer-Focused Partner Readiness

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Spring Training for Success: What Sports Taught Me About Customer-Focused Partner Readiness

I still remember that American Amateur Baseball Congress (AABC) championship game where, with the scoreboard reading 1-1 in the final inning, a ground ball shot toward me and everything slowed down. The crucial double-play required absolute precision – one fraction of an inch off, and our season would end. We executed flawlessly, setting up the game-winning home run moments later. Years later at Lawrence Stadium in Wichita, Kansas, I found myself in an even bigger…

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Partners in Business and in Driving Social Change

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Partners in Business and in Driving Social Change

Kelly Carter, Leader, Virtual Sales Canada at Cisco Meraki Jill Crowley, Senior Manager of Cloud Architecture at Softchoice     This post was co-authored by Jill Crowley, Senior Manager of Cloud Architecture at Softchoice, and Kelly Carter, Cisco Canada’s Meraki Virtual Sales Leader.           A Longstanding Partnership Cisco Canada and Softchoice have a history of partnership that spans many years. Beyond business, our relationship is rooted in a shared mission to…

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