How Partners Can Accelerate Growth with Cisco and Splunk

How Partners Can Accelerate Growth with Cisco and Splunk

It’s been just over a year since Cisco and Splunk joined forces, and the vision behind this acquisition remains stronger than ever:  We will bring the full power of the network, together with market-leading security and observability solutions, to deliver a real-time unified view of the entire digital landscape, helping teams proactively defend critical infrastructure, prevent outages, and refine the network experience. Today, over 1,000 organizations are joint partners of Cisco and Splunk—and that number…

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The Next Frontier of Customer Success for Partners

The Next Frontier of Customer Success for Partners

The customer success landscape is rapidly transforming into a digital-first model, driven by the need for scalable, cost-effective practices and growing customer preference for self-serve experiences. According to TSIA’s State of Customer Success 2025 report, a strategic shift toward digital-led engagements is emerging. And, as detailed in Digital Customer Success by Nick Mehta and Kellie Capote, “the next frontier of customer success is digital”, adding that “we believe every company should now be thinking about…

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Advancing Enterprise Connectivity with Cisco SD-WAN and Google’s Cloud WAN Integration

Advancing Enterprise Connectivity with Cisco SD-WAN and Google’s Cloud WAN Integration

As enterprises continue to evolve in the digital era, seamless connectivity and robust security are paramount. I’m thrilled to announce the launch of our integration between Cisco SD-WAN and Google Cloud WAN, marking a significant milestone in advancing enterprise networking solutions. At Cisco, we’re focused on driving innovation in SD-WAN and security, paving the way for an AI-driven future. Our collaboration with Google Cloud enhances our ability to deliver high-performance, secure, and reliable cloud and…

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Next Gen Broadcast Begins Here: Cisco and Lawo Modernize IP-based Media

Next Gen Broadcast Begins Here: Cisco and Lawo Modernize IP-based Media

Today, broadcasters that have already migrated to IP have found it much easier to cater to variable consumption models and resource requirements while scaling and adapting to modern media requirements. The ease with which production teams can work from multiple areas on campus or even from their homes, a model now referred to as “distributed production,” has positioned IP media as an ideal solution for broadcasters planning to refurbish their infrastructure or embark on a…

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Spring Training for Success: What Sports Taught Me About Customer-Focused Partner Readiness

Spring Training for Success: What Sports Taught Me About Customer-Focused Partner Readiness

I still remember that American Amateur Baseball Congress (AABC) championship game where, with the scoreboard reading 1-1 in the final inning, a ground ball shot toward me and everything slowed down. The crucial double-play required absolute precision – one fraction of an inch off, and our season would end. We executed flawlessly, setting up the game-winning home run moments later. Years later at Lawrence Stadium in Wichita, Kansas, I found myself in an even bigger…

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Partners in Business and in Driving Social Change

Partners in Business and in Driving Social Change

Kelly Carter, Leader, Virtual Sales Canada at Cisco Meraki Jill Crowley, Senior Manager of Cloud Architecture at Softchoice     This post was co-authored by Jill Crowley, Senior Manager of Cloud Architecture at Softchoice, and Kelly Carter, Cisco Canada’s Meraki Virtual Sales Leader.           A Longstanding Partnership Cisco Canada and Softchoice have a history of partnership that spans many years. Beyond business, our relationship is rooted in a shared mission to…

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Marketing Velocity (MV) Reimagined Welcomes Learning: The One MV Story

Marketing Velocity (MV) Reimagined Welcomes Learning: The One MV Story

Align, Align, Align – If you’re a Cisco partner marketer, this mantra is likely familiar. “We need to align sales and marketing to generate more reliable leads.” “We need to align with our leader’s priorities for a unified approach.” “We need to align with Cisco marketing strategy to best engage our customers.” Sound familiar? At a fundamental level, we all understand why alignment is crucial. It ensures consistent communication with customers, builds credibility, streamlines marketing…

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Evolving Together: The Next Chapter in Our Partner Journey

Evolving Together: The Next Chapter in Our Partner Journey

When I look at Cisco’s history, I’m incredibly proud of what we’ve built – a world-class hardware portfolio that’s been the foundation of our shared success. Over the last five years, our business has evolved significantly. As our recent earnings show, subscription revenue now represents 56% of Cisco’s total revenue. Our business model has transformed from primarily transactional to increasingly subscription-based, with software revenue growing 33% and software subscription revenue up 39%. This fundamental shift…

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Enhancing Day 2 Operations with Cisco Compute and Red Hat Ansible Automation

Enhancing Day 2 Operations with Cisco Compute and Red Hat Ansible Automation

Cisco Live Amsterdam concluded with significant announcements from Cisco, focusing on AI, Application Modernization, and Security. Whether you joined us in person or virtually, I hope you found the event insightful. As part of the Cisco Live program, I had the pleasure of unveiling new integrated solutions developed in collaboration with Red Hat, leveraging their OpenShift Virtualization and Ansible Automation Platform. The partnership between Cisco and Red Hat has been longstanding. Last year we announced…

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Embracing the AI Era: Cisco Secure AI Factory with NVIDIA

Embracing the AI Era: Cisco Secure AI Factory with NVIDIA

In today’s fast-paced digital landscape, the ability to harness the power of artificial intelligence (AI) is essential. At Cisco, we are empowering organizations worldwide to seamlessly integrate AI into their business operations, ensuring they remain at the forefront of innovation and security.  Our collaboration with NVIDIA will mark a significant milestone in this journey, introducing a groundbreaking new AI infrastructure that puts security and flexibility at its core. A Strategic Leap Forward  As we announced…

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