Building Bridges: The Power of Purpose Alignment for Positive Impact

Building Bridges: The Power of Purpose Alignment for Positive Impact

The quest for life’s meaning has been a constant throughout human history. Finding our personal purpose is essential for our emotional well-being and fulfillment as human beings. This purpose in life, which drives and motivates us day by day, takes on an even greater dimension when it aligns with the purpose of the organization for which we work. When an employee feels that their work contributes to a greater cause, their commitment and performance reach…

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5 Ways SMB Leaders Can Make Better IT Decisions

5 Ways SMB Leaders Can Make Better IT Decisions

Imagine a Michelin-level chef setting up her kitchen. She chooses the best ovens, appliances, knives, and pans, putting thought into each decision. Yet she doesn’t lose sight of their collective purpose: helping her create world-class entrées. That same focus on outcomes should be true with IT decision-making, for a restaurant or for any small or medium business (SMB). IT is a means to an end. Yet the technology can seem so complex that it’s easy…

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Increase Market Share Quickly with Cisco Specializations and GTM Tools

Increase Market Share Quickly with Cisco Specializations and GTM Tools

Your Managed Services opportunity with Cisco is exploding, with a total addressable market of $161 Billion by 2027. Within that, the SMB segment is growing 1.6 times faster than other segments. However, you may not realize how quickly and easily we can help you capture more of this market. Here’s how the Cisco Partner Program and incentives help: Differentiate yourself from your competition by earning more Cisco Powered Services Specializations and pave your way to…

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Splunk Joins Cisco: Our Partner Ecosystems Just Got Even Stronger

Splunk Joins Cisco: Our Partner Ecosystems Just Got Even Stronger

What do you get when you combine the full power of the network with market-leading security and observability solutions? More customer value and an amazing partner ecosystem. It’s official! Today, with the closing of the acquisition, Splunk became part of Cisco. We’re looking forward to this exciting new chapter of our journey together – and it couldn’t have come at a better time. Delivering Greater Customer Value Together In today’s digital world, organizations need to…

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Redefining Network Management: The Advantages of Cisco Managed Campus for MSPs

Redefining Network Management: The Advantages of Cisco Managed Campus for MSPs

In an era where the digital landscape is evolving at an unprecedented pace, Managed Service Providers (MSPs) are facing the challenge of keeping up with complex networking demands while ensuring top-notch service delivery. Enter the Cisco Managed Campus—a revolutionary Network-as-a-Service (NaaS) solution provided through the powerful Cisco Catalyst platform. This offering is not just a response to the growing needs of modern businesses and their increasingly remote workforces; it’s a leap forward, redefining the very…

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Empowering Women in Tech: Voices from Cisco's Global Partner Engineering Team

Empowering Women in Tech: Voices from Cisco's Global Partner Engineering Team

In the spirit of March being Women’s History Month and National Science & Engineering Week, we’re thrilled to amplify the voices of some extraordinary women from Cisco’s Global Partner Engineering team. They are among the important forces driving our business and industry forward, accelerating progress and growth for Cisco, our partners, and our mutual customers. With a desire to understand what inspires them, I asked some of the talented women in Global Partner Engineering at…

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Going the Distance: What Channel Women Can Learn From Marathon Swimmer Diana Nyad

Going the Distance: What Channel Women Can Learn From Marathon Swimmer Diana Nyad

This year, International Women’s Day and the Oscars are within two days of each other. Which is a happy accident, since 2023 saw the release of many films featuring incredible actresses in strong female lead roles. Among the nominees for Best Actress is a movie that speaks directly to IWD’s 2024 theme, #InspireInclusion. In fact, I think it speaks to all women of the channel. I’m talking about Nyad, the account of long-distance swimmer Diana…

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Cisco Enterprise Agreement 3.0: A Year of Transformative Impact and Growth

Cisco Enterprise Agreement 3.0: A Year of Transformative Impact and Growth

It’s been a year since the Cisco Enterprise Agreement 3.0 became generally available, and we’ve seen incredible results for customers and partners. The story gets even better when Partners use Cisco Enterprise Agreement with a lifecycle approach; they see software growth 2.5x greater, renewal rates of 3x and 2x faster bookings growth. These numbers are no mystery. Think about what has happened over the last four years – since the pandemic accelerated digital transformation that…

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Sailing through History: NWN Carousel’s Virtual Sea-Lab Revolution

Sailing through History: NWN Carousel’s Virtual Sea-Lab Revolution

During his tour of Cisco’s PENN1 smart building, Andrew Gilman, Chief Marketing Officer for NWN Carousel–an integrated cloud communications service provider and Cisco partner–had a lightbulb moment. What if the Cisco Webex “all-in-one” devices used throughout Cisco’s reimagined New York office were used for a different type of collaboration? Engaged in a project to bring the iconic Whydah Pirate Museum experience to children and teens at Boston’s Franciscan Children’s inpatient behavioral unit, Gilman found inspiration—and…

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Cisco Accelerates Convergence of IT and Operations Technologies

Cisco Accelerates Convergence of IT and Operations Technologies

Internet of Things (IoT) remains one of the stronger markets in which customers are considering investing. In fact, according to IoT Analytics, a global research firm, the IoT market will grow at a CAGR of 19.4% from 2022 until 2027. Across industries and geographies, organizations are investing to connect IT to their businesses’ critical Operational Technology (OT) areas. In industries such as manufacturing, utilities, smart buildings and beyond, IT/OT convergence remains a top priority as…

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