Co-selling

In my first blog “Co-Selling Made Simple”, I shared the major market shift surrounding Information Technology (IT) spend, the role new customer buyers play in influencing that spend and how Cisco has solved for this new buying trend through Co-Selling with our partner ecosystem. Co-Selling Made Simple: Setting the Stage Ecosystem Co-selling is a collaborative sales engagement between Cisco and non-transacting Advisor and Developer partners (ISV, Consultants, etc.) to deliver a differentiated joint customer business…

In my last blog Co-Selling Made Simple, you may have read about the major shift in the market indicating that a majority of Information Technology (IT) spend is now being influenced by new customer buyers and how Cisco has solved for this market shift by accelerating its momentum by Co-Selling with our partner ecosystem. Co-Selling Made Simple: Setting the Stage A multi-partner collaborative sales engagement between Cisco and its partner ecosystem, Co-Selling’s goal is to…