Customer Success

The Next Frontier of Customer Success for Partners

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The Next Frontier of Customer Success for Partners

The customer success landscape is rapidly transforming into a digital-first model, driven by the need for scalable, cost-effective practices and growing customer preference for self-serve experiences. According to TSIA’s State of Customer Success 2025 report, a strategic shift toward digital-led engagements is emerging. And, as detailed in Digital Customer Success by Nick Mehta and Kellie Capote, “the next frontier of customer success is digital”, adding that “we believe every company should now be thinking about…

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Spring Training for Success: What Sports Taught Me About Customer-Focused Partner Readiness

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Spring Training for Success: What Sports Taught Me About Customer-Focused Partner Readiness

I still remember that American Amateur Baseball Congress (AABC) championship game where, with the scoreboard reading 1-1 in the final inning, a ground ball shot toward me and everything slowed down. The crucial double-play required absolute precision – one fraction of an inch off, and our season would end. We executed flawlessly, setting up the game-winning home run moments later. Years later at Lawrence Stadium in Wichita, Kansas, I found myself in an even bigger…

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