digital marketing

The Next Frontier of Customer Success for Partners

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The Next Frontier of Customer Success for Partners

The customer success landscape is rapidly transforming into a digital-first model, driven by the need for scalable, cost-effective practices and growing customer preference for self-serve experiences. According to TSIA’s State of Customer Success 2025 report, a strategic shift toward digital-led engagements is emerging. And, as detailed in Digital Customer Success by Nick Mehta and Kellie Capote, “the next frontier of customer success is digital”, adding that “we believe every company should now be thinking about…

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Marketing Velocity (MV) Reimagined Welcomes Learning: The One MV Story

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Marketing Velocity (MV) Reimagined Welcomes Learning: The One MV Story

Align, Align, Align – If you’re a Cisco partner marketer, this mantra is likely familiar. “We need to align sales and marketing to generate more reliable leads.” “We need to align with our leader’s priorities for a unified approach.” “We need to align with Cisco marketing strategy to best engage our customers.” Sound familiar? At a fundamental level, we all understand why alignment is crucial. It ensures consistent communication with customers, builds credibility, streamlines marketing…

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