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The Giro Effect: Transforming Partnerships in the Ecosystem Era
As the cycling world catches its breath after the thrilling conclusion of the Giro d’Italia, one of the most prestigious and challenging races on the calendar, I find myself reflecting on the remarkable parallels between the strategies and dynamics that unfolded on the roads of Italy and the principles that guide our partner ecosystem strategy. Just as the Giro showcases the evolution of cycling from a simple test of individual endurance to a complex, multi-faceted…
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