Ecosystem partners

The Giro Effect: Transforming Partnerships in the Ecosystem Era

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The Giro Effect: Transforming Partnerships in the Ecosystem Era

As the cycling world catches its breath after the thrilling conclusion of the Giro d’Italia, one of the most prestigious and challenging races on the calendar, I find myself reflecting on the remarkable parallels between the strategies and dynamics that unfolded on the roads of Italy and the principles that guide our partner ecosystem strategy. Just as the Giro showcases the evolution of cycling from a simple test of individual endurance to a complex, multi-faceted…

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Cisco Co-Selling Made Simple: Accelerate

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Cisco Co-Selling Made Simple: Accelerate

In my first blog “Co-Selling Made Simple”, I shared the major market shift surrounding Information Technology (IT) spend, the role new customer buyers play in influencing that spend and how Cisco has solved for this new buying trend through Co-Selling with our partner ecosystem. Co-Selling Made Simple: Setting the Stage Ecosystem Co-selling is a collaborative sales engagement between Cisco and non-transacting Advisor and Developer partners (ISV, Consultants, etc.) to deliver a differentiated joint customer business…

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Cisco Co-Selling Made Simple: Activate

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Cisco Co-Selling Made Simple: Activate

In my last blog Co-Selling Made Simple, you may have read about the major shift in the market indicating that a majority of Information Technology (IT) spend is now being influenced by new customer buyers and how Cisco has solved for this market shift by accelerating its momentum by Co-Selling with our partner ecosystem. Co-Selling Made Simple: Setting the Stage A multi-partner collaborative sales engagement between Cisco and its partner ecosystem, Co-Selling’s goal is to…

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Cisco Co-Selling Acceleration Made Simple

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Cisco Co-Selling Acceleration Made Simple

There is a major shift in the market that is hard to miss. In fact, a Gartner report recognizes this shift indicating that 82% of IT (Information Technology) spend is now being influenced by New Customer Buying Centers. This transformation requires targeting customer conversations, beyond IT, to determine requirements relevant to these new buyers. These new buyers include Line of Business Buyers (LOB) and Application Buyers who work with IT to develop the overall business outcome….

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