Combatting Deepfakes in Australia: Content Credentials is the Start
There is growing consensus on how to address the challenge of deepfakes in media and businesses, generated through technologies such as AI. Earlier this year, Google announced that it was joining the Coalition for Content Provenance and Authenticity as a steering committee member — other organisations in the C2PA include OpenAI, Adobe, Microsoft, AWS and the RIAA. With growing concern about AI misinformation and deepfakes, IT professionals will want to pay close attention to the…
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