Australian Organisations Face Tensions Between Personalisation, Privacy
Organisations in Australia face a significant challenge with data. On the one hand, there is a demand for personalised services. Consumers are willing to share their data if it means better personalisation. On the other hand, there is a real concern about privacy, and while organisations are focused on looking for ways to prevent data breaches, efforts to do better to protect customer privacy are more haphazard. Why organisations want data to deliver personalisation Personalisation…
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