apac

Tech Needed to Survive This Decade's 'Seismic' APAC B2B Trends

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Tech Needed to Survive This Decade's 'Seismic' APAC B2B Trends

The business-to-business market will see a number of big changes in the years to 2030, according to a new report from customer experience firm Merkle. APAC regional B2B enterprises will need to consider their levels of investment in a number of technologies and integrating new tools now to prepare for and adapt to the coming changes. The B2B Futures: The View From 2030 report argues four key “seismic” trends are coming to B2B: A rise…

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AI Deepfakes Rising as Risk for APAC Organisations

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AI Deepfakes Rising as Risk for APAC Organisations

AI deepfakes were not on the risk radar of organisations just a short time ago, but in 2024, they are rising up the ranks. With AI deepfakes’ potential to cause anything from a share price tumble to a loss of brand trust through misinformation, they are likely to feature as a risk for some time. Robert Huber, chief security officer and head of research at cyber security firm Tenable, argued in an interview with TechRepublic…

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Asia-Pacific Ransomware Threats Depend on Country and Sector, Says Rapid7

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Asia-Pacific Ransomware Threats Depend on Country and Sector, Says Rapid7

Raj Samani, Chief Scientist. Image: Rapid7 New research from cyber security firm Rapid7 has shown the ransomware attacks that IT and security professionals are up against in APAC are far from uniform, and they would be better off tapping intelligence that sheds light on attack trends in their specific jurisdiction or sector. Raj Samani, chief scientist at Rapid7, said actual ransomware threats often differ from assumptions based on news coverage. Attack surface research revealed significant…

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