Cisco Partners

Shaping the Future of Finance: The Cisco and AWS Collaboration in EMEA

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Shaping the Future of Finance: The Cisco and AWS Collaboration in EMEA

The collaboration between Cisco and Amazon Web Services (AWS) in the Europe, Middle East, and Africa (EMEA) region—combining each company’s market leading strengths—continues to deliver impressive outcomes for our customers, notably within the Financial Services Industry (FSI). This success has not gone unnoticed, as demonstrated by two partnership accolades awarded in recent weeks. AWS named 2023 Cisco Co-sell Partner of the Year During Cisco Partner Summit 2023 in November, AWS was honored as the Cisco…

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Happy Holidays and Happy New Year Cisco Distributors

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Happy Holidays and Happy New Year Cisco Distributors

We have found ourselves in this wonderful season again. A season of giving, sharing, and remembering—a unique opportunity to slow down and be with those who bring you immense joy and peace. We have worked hard this year and we’ve all exhibited limitless grit and determination to see that our partners were fueled for success. The efforts of our invaluable distributors have propelled our reach beyond what we could do alone and there lies the…

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Cisco Partners and Purpose are Greater Together

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Cisco Partners and Purpose are Greater Together

Last year, Cisco introduced Partnering for Purpose, where innovation and business goals with environmental, social, and governance (ESG) initiatives were highlighted to benefit partners and their customers. Cisco added a Partnering for Purpose Category in the sixth Annual Partner Innovation Challenge, and 88% of all partner entries for the Innovation Challenge were submitted in this Partnering for Purpose Category. It is inspiring to see this response from our global partner community. Cisco’s 2023 Purpose Report…

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How Cisco Black Belt Academy Learns from Our Learners

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How Cisco Black Belt Academy Learns from Our Learners

Cisco Black Belt Academy offers the latest in technology enablement to our partners, distributors, and Cisco employees. With ever-changing industry trends and market dynamics, an in-depth understanding of end-users’ requirements is of supreme importance, and we strive to offer the best in Partner Experience. Learning from our learners Listen-Learn-Act-Repeat is a never ending cycle at Black Belt Academy. We endeavor to engage our partners in a variety of ways to offer Black Belt Academy courses…

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Cisco at AWS re:Invent 2023: Contagious Excitement for All

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Cisco at AWS re:Invent 2023: Contagious Excitement for All

Having just returned from AWS re:Invent 2023, I can tell you that the energy and excitement surrounding the Cisco and AWS partnership could not be higher. Not only am I hearing this from our customers and partners, but the evidence is undeniable. Cisco Wins 2023 AWS Global ISV Partner of the Year Award For example, in a recent blog post, I shared that Cisco won the Global ISV Partner of the Year Award announced at…

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Marketing Trends Heading into 2024

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Marketing Trends Heading into 2024

This is the season when marketers, just like everyone else, try to predict what lies ahead in the new year. Throughout 2023, Cisco Marketing has been looking at the latest trends and how they will shape the future of marketing. Fresh out of Cisco’s recent Partner Summit and Marketing Velocity Executive Exchange, we would like to share some insights with you as you prepare plans for 2024! Welcome to the era of change, where the…

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The Rise of Digital Customer Experience

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The Rise of Digital Customer Experience

Digital customer experience (DCX) is a hot topic these days. As a digital team leader at Cisco, I was recently asked to speak about it at an industry conference. You should know that when I’m put in front of an audience, I often lean on hyperbole as a verbal crutch to help sell a point. I opened that speech with a bold overstatement, hoping to elicit a few laughs: “Digital customer experience is the most…

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Webex announces comprehensive Device Management Capabilities with Phonism integration

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Webex announces comprehensive Device Management Capabilities with Phonism integration

Webex is excited to announce a comprehensive solution for 3rd party Device Management (DM) referred to as ‘Partner Managed Devices.’ Partner Managed Devices allows Webex Cloud Calling offers (Webex Calling and Webex Wholesale) to support a flexible Device Management (DM) strategy. With this development, Webex enables its customers and partners to deliver a fully-managed Cisco-on-Cisco experience with deep Webex integration, as well as a self-managed DM option for non-Cisco devices via , enabling them to…

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The Momentum, the Margin and the “Magic” with Cisco MSP Partners

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The Momentum, the Margin and the “Magic” with Cisco MSP Partners

The momentum of Cisco’s Managed Service Provider (MSP) partners is undeniable. Despite global economic uncertainty, the projected 2023 outlook for managed services indicates a worldwide growth of 12.7 percent, reaching a total value of US$472 billion. In 2022, total managed services revenue saw a remarkable 12% growth, reaching US$419 billion. A recent Canalys study¹ indicates that a striking 79% of partners anticipate growth in this sector in 2023, with 56% expecting growth rates to exceed 10%….

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Cisco Co-Selling Acceleration Made Simple

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Cisco Co-Selling Acceleration Made Simple

There is a major shift in the market that is hard to miss. In fact, a Gartner report recognizes this shift indicating that 82% of IT (Information Technology) spend is now being influenced by New Customer Buying Centers. This transformation requires targeting customer conversations, beyond IT, to determine requirements relevant to these new buyers. These new buyers include Line of Business Buyers (LOB) and Application Buyers who work with IT to develop the overall business outcome….

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